Privacy policy

Last updated November 13, 2023
Massif privacy policy describes how Massif collects, stores, uses and shares your personal information.

1. What information do we collect and why?

For the definition certain of terms used in this privacy policy, please refer to our Terms of use at:

In short: The personal information we collect is the information that you provide to us. We collect personal information that you voluntarily provide to us when you register on the Platform, express an interest in obtaining information about us or our products and Services, or otherwise when you contact us.

Personal Information Provided by you.
We collect your personal information for the purpose of providing our Services to both our Users and our Partners. For instance, we collect your personal information when you create an account on our Platform and when you communicate with us. Additionally, we may have to collect billing information in order to receive compensation for provided Services. The personal information that we collect depends on the context of your interactions with us and the Platform. The personal information we collect may include the following:

      • names
      • address
      • ag
      • email addresse
      • username
      • password
      • job title
      • mailing addresses
      • contact or authentication data

Sensitive Information.
We do not collect sensitive information.

Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Platform or use our Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Platform or Services, and other technical information. This information is primarily needed to maintain the security and operation of our Platform and Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.
The information we collect includes:

    • Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings).
    • Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

    2. How do we process your information?

    In Short: The purpose for the processing of your information is to provide, improve, and administer our Platform and Services, communicate with you, for security and fraud prevention, and to comply with applicable law. We may also process your information for other purposes with your consent.

    We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

    • To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.
    • To deliver and facilitate the delivery of Services to the User/Partner. We may process your information to provide you with the requested service.
    • To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.
    • To protect our Platform and Services. We may process your information as part of our efforts to keep our Platform and Services safe and secure, including fraud monitoring and prevention.
    • To identify usage trends. We may process information about how you use our Platform and Services to better understand how they are being used so we can improve them.
    • To save or protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

    3. What legal bases do we rely on to process your personal information?

    We are committed to comply with the relevant and applicable data protection legislation. This privacy policy is based on the Icelandic Act on the protection of privacy as regards the processing of personal data, no. 90/2018.

    We process your personal information, in line with the aforementioned purpose, based on your consent. The personal information is provided by you when you contact us, visit or sign up on our Platform or use our Services.

    4. When and with whom do we share your personal information?

    Massif does not share, sell, transfer or otherwise disseminate personal data that you provide to us to any third parties. Massif will not do so in future, unless required by law, unless required for the purpose of the contract or unless you have given explicit consent to do so.

    For instance, when you use our Services, it may be necessary to pass on certain information to our Partners. This will only be done with your consent.

    5. Do we use cookies and other tracking technologies?

    We use cookies on our website to improve your browsing experience. The cookies are used for the following purposes:

      • Keeping you signed in.
      • Understanding how you use our website.
      • Remember your preferences and other settings.
      • To personalise your browsing experience, for example by tailoring adverts to your interests.

    There are four different types of cookies we use on our website, they are as follows:

      • Necessary – Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
      • Preferences – Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
      • Statistics – Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
      • Marketing – Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

    You can both opt-in and opt-out from the usage of certain cookies. This does not apply to the cookies which are deemed “necessary”, as they are crucial to the functioning of our website.

    6. Is your information transferred internationally?

    Your information is either preserved with us or with companies which we hire and are located within the EEA, where the rules on data protection are identical to the ones in Iceland. Your information will not be shared with a third-party, unless it is based on law, court order, regulations, processing agreement or your consent.

    7. How long do we keep your information?

    In most cases Massif only retains your personal data for a time period that is deemed necessary in relation to the purpose for which they are processed. There can be exemptions from this, specifically in certain cases where we are either permitted or obligated by law to retain your personal data for a longer period of time.

    8. How do we keep your information safe?

    We take all technical and organisational measures to protect your personal data, with special regard to the nature of the data. For example, Massif has access controls to systems which store data about you. These measures are implemented to secure personal data against accidental destruction or alteration and against unauthorized access, duplication, use or disclosure.

    9. Do we collect information from minors?

    No, we do not actively collect information from minors.

    10. What are your privacy rights?

    Massif would like to make sure you are fully aware of all of your data protection rights. Every User and Partner is entitled to the following:

    The right to access – You have the right to request for copies of your personal data. We may charge you a small fee for this service.
    The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
    The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
    The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
    The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
    The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

    If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:

    Call us at: +354 822 2507

    Or write to us: [email protected]

    11. Do we make updates to this notice?

    We keep our privacy policy under constant review and we post any updates on this web page. This privacy policy was last updated on November 13 2023.

    12. How can you contact us about this notice?

    If you have any concerns or questions regarding this privacy policy, you can contact us by:

    Phone: +354 822 2507

    Or write to us: [email protected]